HUMANClassic phishing
- ASK“Verify your account now”
- YOUEmployee processing quickly
- DOClicks and types in their login
- VALUETheir inbox - and a way into other accounts
PAUSE AT THE CLICK
Risk hides in the gap between what is asked and what gets done. Ask&Do makes that structure visible - across people, messages and AI agents.
ENTER↘01 / GRAMMAR LAB
Choose a familiar request, then change any term. The model responds as the grammar shifts.
02 / THE PRINCIPLE
03 / UNIVERSAL PATTERN
Whether it’s a person or an AI making the decision, manipulation follows the same structure.
04 / FIVE COMPONENTS